According to 73% of senior marketers surveyed by the CMO Council, customer experience is critical to their own professional success and to the ongoing success of the business. Stay on top of best practices, resources and peer-powered best practices to stay ahead of the experience curve.
June 2021
Data Apps: A Domain-Centric Path For Leveraging AI To Deliver Actionable Intelligence – Forbes
June 2021
Omnichannel: The Unlikely Savior of Physical Retail – Total Retail
March 2021
Digital CX: COVID crisis highlights need for greater empathy and personalization – ZDNet
March 2021
57% of consumers remained loyal to a brand during chaotic 2020, study finds – Marketing Dive
August 2019
Everyone Hates Customer Service. This is Why. – Wall Street Journal
December 2018
3 Ways Digital Maps Improve Customer Experience – Retail Customer Experience
December 2018
Marketers Should Ensure Customer Data Platforms Are In Place – Toolbox Marketing
November 2018
Stop Aiming for Perfection: Why Consumers Want You to Tell Real Brand Stories – Skyword
November 2018
How strategic warehouse multichannel fulfillment can boost customer experience – Retail Customer Experience
October 2018
The Benefits of Geo-targeted Communication – The Innovation Enterprise
October 2018
How marketers can produce content that keeps up with the pace of personalization – Marketing Land
October 2018
Faster, Frictionless Customer Experience in the Cloud – ITProPortal
October 2018
Top 10 Tips to Ensure Design Thinking Boosts Customer Engagement – The Wise Marketer
September 2018
New insights on building a superior customer experience – Tech Wire
July 2018
Faltering Consumer Trust Creates Window of Opportunity for Mobile Operators – RealWire
June 2018
Customer experience is the opportunity to grow influence – Marketing Week
April 2018
100+ Social Media Demographics That Matter to Marketers – Hootsuite
April 2018
How the Facebook Algorithm Works and How to Make it Work for You – Hootsuite
April 2018
All of the Social Media Metrics That Matter – SproutSocial.com
April 2018
How to Derive More Value From Customer Data – Inc.
April 2018
Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging – Entrepreneur
April 2018
Why Facebook’s Struggles Are Good for Brands Using Social Media – LinkedIn
March 2018
What is Hyper-Personalization and Why Is It a Key Customer Experience Component? – VHT
March 2018
Digital customer experience – connecting the dots – i-SCOOP
March 2018
It’s Not You, It’s Me: How Customers Break Up With Sellers – Sciency Daily
December 2017
Leveraging Customer Data To Create Relevant Customer Experiences – Forbes
August 2017
Data, Analytics Fuel Real-Time Customer Experience – Wall Street Journal
March 2017
MWC 2017 : Video is a Trillion Dollar Business for Telcos says Huawei.CEO – IT News Africa
March 2017
How Net Promoter Feedback Can Supercharge Social Listening – Forbes
February 2017
A Future for Mobile Operators: The Keys to Successful Reinvention – McKinsey & Company
February 2017
The World’s Most Valuable Telecoms Brands Revealed – Future’s Trading Charts
February 2017
6 Social Commerce Trends You Absolutely Must Know – FloShip
January 2017
Who Should Pay For Support Functions? – McKinsey & Company
January 2017
These Six Forces Will Disrupt the Telecommunications Industry by 2020 – Quartz
January 2017
2017 predictions: Revenue from Aftermarket Service will Increase 20% by 2020 – Manufacturing Matters
December 2016
4 Omnichannel Trends Changing the State of Retail Marketing – VentureBeat
December 2016
Omnichannel 2.0: Delivering a Tailored Experience to Customers – Wharton University of Pennsylvania
December 2016
The Omnichannel Dream Still Out of Reach – DMN News
December 2016
U.S. Telecom Industry: Momentum to Continue in 2017 – Zacks
December 2016
Telcos at Risk if They Don’t Keep up with Rapid Industry Change – BizCommunity
December 2016
Omnichannel in Telecommunication: Is it the Future of Telco Sales? – Whisbi
December 2016
Telecoms – Opportunities and Challenges for the Sector in 2017 – Lexology
November 2016
Strategy of Telecom Operators to Improve Customer Experience – Telecomlead
November 2016
The Three Words That Must Define the Digital Strategy of Telcos Today – TelecomsTech
November 2016
The Omnichannel Experience: Once Exotic, Now Expected – CMS Wire
November 2016
Industry Omni-channel Management Alliance Formed at the Open ROADS Community London Meeting – Telecom Asia
November 2016
Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016 – Hedges & Company
November 2016
Managing the demand for spare parts – Implement Consulting Group
November 2016
Learning from Customer Defections – Harvard Business Review
October 2016
Online Retailers are Making it More Difficult and Expensive to Send Items Back as They Face Massive Losses Caused by ‘Serial Returners’ – The Daily Mail
September 2016
The Science of Five-Star Customer Reviews – The Huffington Post
July 2016
Aftermarket Services: Growth Opportunities for Businesses – Syncron
July 2016
More Than Digital Plus Traditional: A Truly Omnichannel Customer Experience – McKinsey & Company
June 2016
Tips and Tricks for Telcos Tackling Digital Transformation – RCRWireless News
April 2016
4 Hot Mobile Marketing Trends to Watch in 2016 – KissMetrics
March 2016
The Agile Product Owner Responsibilities – Pichler Consulting
March 2016
The #1 Problem with Spare Parts Inventory Management – Spare Parts Know How
March 2016
7 Big Brand Social Media Strategies for Small Businesses – Hootsuite
March 2016
Audi Ranks Highest in Customer Satisfaction with Dealer Service Among Luxury Brands; MINI Ranks Highest Among Mass Market Brands – J.D. Power
March 2016
Leveraging Techonology to Improve Customer Experience and Marketing and Sales – CIOReview.com
March 2016
Telco Service Operators: Transforming Towards Digital Business – RCRWireless News
March 2016
Omni/Multi/Cross-Channel Marketing: The Evolution of the Customer Experience – CMO.com
February 2016
What is Predictive Intelligence and How It’s Set to Change Marketing in 2016 – Smart Insights
February 2016
Problems with parts… – Field Service News
February 2016
Why Brands Need to Respond to Individual Customer Journeys – Marketing Week
February 2016
Funny Tweets & Social Media Examples From 17 Real Brands – Hubspot
January 2016
Mobile Is Affecting Commerce Decisions for Retailers – MobilePaymentsToday.com
January 2016
How Transparency Improves The Customer Experience – Forbes
January 2016
Top 5 Customer Experience Trends for 2016 – iperceptions.com
January 2016
Customer Experience Non-Trends for 2016 – Customer Think
January 2016
10 Ways To Simplify Your Local Marketing Strategy In 2016 – Search Engine Land
January 2016
6 Social Media Trends That Will Take Over 2016 – Sprout Social
December 2015
2016 Social Media Marketing Predictions From the Experts – Social Media Examiner
December 2015
14 Mobile Marketing Trends That Will Dominate in 2016 – Mashable
December 2015
The Most Popular Spare Parts Articles for 2015 – Spare Parts Know How
December 2015
Five Brands That Got Social Media Right in 2015 – The Guardian
December 2015
10 Advanced Technologies Shaping The Future of Manufacturing: Predictive Analytics Leads The Way – Forbes
November 2015
Aligning Localization Goals to Global Business Strategy – We Localize
August 2015
IoT And The Rise Of Subscription Marketing – Tech Crunch
August 2015
US Consumers Continue to Turn Off Pay TV Subscriptions – eMarketer
August 2015
How To Create A Personal Digital Experience – iMedia Connection
July 2015
10 Brands Doing an Amazing Job on Social Media – Social Times
July 2015
High Ranking Brands Differentiate with Key Performance Indicators to Drive Satisfaction – J.D. Power
July 2015
Aftermarket Services: The Path to Rapid Scale and Customer Service Excellence – Newport Board Group
June 2015
The Future Of Algorithmic Personalization – Tech Crunch
May 2015
Why Content Marketers Should Double Down on Facebook in 2015 – Business2Community
May 2015
How Digital Transformation Drives Cloud Demand – Business2Community
May 2015
Subscription Is Best Customer Retention Model – The Hub
April 2015
Great Digital Customer Experience Must Be More Than Skin Deep – Forbes
April 2015
Digital Marketing Trends 2015-2016 – Powertraffick.com
April 2015
Brand Vs. Agency – Managing Digital Experience And The Age Of Digital Enablement – Forbes
April 2015
10 Facts for Why Marketers Should Use Content Personalization – Springtab
April 2015
Content Personalization: It’s What Consumers Want! – Social Media Today
March 2015
Why Marketers Must Think ‘Personalization’ – Forbes
March 2015
Customer Satisfaction Of Samsung Vs Lg Marketing Essay – UK Essays
February 2015
The State of Digital Marketing in 2015 – Adweek
February 2015
2015’s Brands With The Most Loyal Customers – Forbes
February 2015
10 Tips to Improve Your Localization Strategy – Smartling
January 2015
3 Ways to Retain Email-Fatigued Subscribers – Target Marketing
November 2014
How To Justify Any CRM Investment – Forbes
September 2014
5 Tips For Perfecting Mobile Marketing – Forbes
August 2014
14 Compelling Statistics About the Importance of Localization – One Sky
July 2014
Taking Warranty Management from Chaos to Best Practices – Arc Advisory Group
June 2014
12 Companies That Brilliantly Differentiated Themselves From the Competition – HubSpot
March 2014
Corporate Drag Hamstrings Customer-Centric Marketing – AdNews
February 2014
2014 Shaping to be Formative Year for U.S. Appliance Market – Reviewed
March 2013
Bridging the Gap Between Technology and Translation – Smartling
December 2012
Benchmarking the After-sales Service Experience – Loyalty Research Center
July 2012
Five Challenges For Tomorrow’s Global Marketing Leaders: Study – Forbes
May 2011
Winning in the Aftermarket – Harvard Business Review
February 2011
10 Laws of Social Media Marketing – Entrepreneur
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