The Customer Experience Board addresses the critical need for organizations to optimize, connect and fully monetize the customer experience. A strategic interest network of the Chief Marketing Officer (CMO) Council, the Customer Experience Board will drive best practices and thought leadership in integrated, contextual and profitable customer experiences. More >
Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere. Brands need to get ahead of this before it’s too late. MORE >
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This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. MORE >
According to this study by the Chief Marketing Officer (CMO) Council— conducted in partnership with SAP Customer Experience and SellingPower magazine—customer experience (CX) lacks coordinated, centralized leadership in most enterprises. To learn more about the requirements of a true customer experience ecosystem, download the complimentary report today.
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This report contains best practices and techniques for powering multi-channel interaction that is vibrant, collaborative and impressionable across customer, partner and employee audiences. MORE >
Today’s consumer is seeking a deep, emotional bond with the brands they do business with, and yet new research reveals that organizations see dollar-signs – not people – when thinking of their customers. MORE >
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Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >
This program aims to define an architecture and model for how chief marketers can generate greater customer value, affinity and revenue growth through live data interpretation and develop a more intimate understanding of subscribers’ digital lives. MORE >
The customer experience mandate of the CMO has focused on creating an experience that will surprise and delight their consumers up to the point of purchase; unfortunately, the aftermarket for far too many is an afterthought. MORE >
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New research reveals only 17 percent of consumers believe brands truly care about them after the point of purchase. To enrich the customer experience, brand marketers must take steps to elevate the ownership experience. MORE >