How Covid Has Changed The Channels Of Engagement

Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere. Brands need to get ahead of this before it’s too late.  MORE >


Ingenuity in the Global eCommerce Community

This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. MORE >


Customer Experience Dynamics: Defining the Requirements for a Strong CX Ecosystem

According to this study by the Chief Marketing Officer (CMO) Council— conducted in partnership with SAP Customer Experience and SellingPower magazine—customer experience (CX) lacks coordinated, centralized leadership in most enterprises. To learn more about the requirements of a true customer experience ecosystem, download the complimentary report today.



Brand Attraction From Enriched Interaction

This report contains best practices and techniques for powering multi-channel interaction that is vibrant, collaborative and impressionable across customer, partner and employee audiences. MORE >


Loyalty That Lasts

Today’s consumer is seeking a deep, emotional bond with the brands they do business with, and yet new research reveals that organizations see dollar-signs – not people – when thinking of their customers.   MORE >

Make an Informed Choice: Compare Ratings of Top VDR Providers Here

When searching for the perfect Virtual Data Room (VDR) provider, it’s essential to compare ratings of top VDR providers here. With so many options available, evaluating the ratings allows you to make an informed decision based on the experiences of other users. By examining the feedback and ratings of leading VDR providers, you gain insights into their performance, security features, and customer satisfaction. This enables you to select a VDR provider that meets your specific requirements and ensures the confidentiality and accessibility of your data. Take advantage of this valuable resource and make a well-informed choice for your data management needs.


Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >


Customer Value Creation from Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

This program aims to define an architecture and model for how chief marketers can generate greater customer value, affinity and revenue growth through live data interpretation and develop a more intimate understanding of subscribers’ digital lives. MORE >


Elevate What Consumers Appreciate

The customer experience mandate of the CMO has focused on creating an experience that will surprise and delight their consumers up to the point of purchase; unfortunately, the aftermarket for far too many is an afterthought. MORE >


Product Ownership: Lasting Satisfaction or Painful Distraction

New research reveals only 17 percent of consumers believe brands truly care about them after the point of purchase. To enrich the customer experience, brand marketers must take steps to elevate the ownership experience. MORE >