Program Overview
Creating an End-to-End, Multi-Channel Experience That Engages and Enlivens Customer, Partner and Employee Audiences With More Compelling and Relevant Content-Driven Commerce and Conversation
With more and more digital content publishing, syndication, conversation and distribution channels proliferating, content has to be configured and produced in a multiplicity of formats and delivery modes to optimize consumption, recall, sharing, influence and action. This includes consistent and timely delivery of enriched content through eMedia tablets, smartphones, mobile apps, digital magazines, Web sites, customer communities, social media channels, online business networks, Internet forums, discussion groups, blogs, podcasts, on-demand webcasts, video portals, IPTV, web conferencing systems, and live virtual event environments.
“Brand Attraction From Enriched Interaction” worked to assess the degree to which leading marketers are embracing new digital channels and content management technologies to realize the full value of rich media engagement, crowdsourced content, and mass-customized commerce through higher levels of personalization and tailored interaction. It also brought together leading voices and top brand decision makers to gain perspectives and views, discuss shared interests and needs, as well as promote best practice adoption in this critical area of online marketing and business performance.
“Brand Attraction From Enriched Interaction” worked to assess the degree to which leading marketers are embracing new digital channels and content management technologies to realize the full value of rich media engagement, crowdsourced content, and mass-customized commerce through higher levels of personalization and tailored interaction. It also brought together leading voices and top brand decision makers to gain perspectives and views, discuss shared interests and needs, as well as promote best practice adoption in this critical area of online marketing and business performance.