Engage at Every Stage

Program Overview

Where and How Mobile Relationship Marketing Is Being Embraced Across Industries

To address the large and rapidly expanding market of underserved mobile users, The Chief Marketing Officer (CMO) Council, along with the Mobile Marketing Association, explored where and how MRM is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. It also examined how MRM is creating business value, improving process efficiency, triggering product consumption and use, furthering loyalty and repeat purchase, and increasing customer feedback, assistance, affinity and advocacy.

RELEVANT REPORT

Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer MORE >

Mar 2016 Leveraging Techonology to Improve Customer Experience and Marketing and Sales – CIOReview.com

Jan 2016 Mobile Is Affecting Commerce Decisions for Retailers – MobilePaymentsToday.com

Jan 2016 How Transparency Improves The Customer Experience – Forbes

Mar 2016 Omni/Multi/Cross-Channel Marketing: The Evolution of the Customer Experience – CMO.com

86 percent of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey. *

Fifty-five percent of consumers have intended to make a purchase, but backed out because of poor customer service. *

Fifty-eight percent of consumers will never use a company again after a negative experience. *

Eighty-two percent of senior marketers feel that interconnected consumers have broken down the barriers between global and local marketing. *

PROGRAMS

Program Overview

Where and How Mobile Relationship Marketing Is Being Embraced Across Industries

Program Themes

PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT