PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT

Maximize How You Individualize

This thought leadership initiative includes detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries and examines how operational disconnects impact experience and the resultant loss in revenue, margin, reputation and brand equity. MORE >

 

PROGRAM RESOURCES

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NEWS AND ARTICLES READ MORE

Mar 2014 Corporate Drag Hamstrings Customer-Centric Marketing – AdNews

Feb 2016 Why Brands Need to Respond to Individual Customer Journeys – Marketing Week

Apr 2015 Content Personalization: It’s What Consumers Want! – Social Media Today

FACTS LEARN MORE

99 percent of companies believe achieving a single customer view is important to their business, but only 24 percent believe they have achieved it today.  *

86 percent of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.  *

By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses.  *

Three out of five leading performers were able to provide better support for users, regardless of their location, by using cloud-based services.  *

it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.”>