Brand Attraction From Enriched Interaction

RESEARCH

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“Brand Attraction From Enriched Interaction” explores the degree to which leading marketers are embracing new digital channels and content management technologies to realize the full value of rich media engagement, crowdsourced content and mass-customized commerce through higher levels of personalization and tailored interaction. The high-profile knowledge transfer initiative includes insights from top brand decision makers to provide their perspectives around this critical area of online marketing and business performance. An accompanying infographic is also available at https://www.cmocouncil.org/thought-leadership/infographics/brand-attraction-from-enriched-interaction.

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SELECTED CONTENT FROM THE REPORT

CX Q&A;

Gina Collins

Chief Marketing Officer

Build-A-Bear

Build-A-Bear takes consumer engagement to a new level with its unique mix of entertainment-based marketing efforts that extend well beyond the initial purchase of a product. Chief Marketing Officer Gina Collins shares how the content they deploy through their gamification and engagement efforts has transformed the guest… MORE >

CX Q&A;

Gayle Bock

Director of Loyalty Marketing

T-Mobile

T-Mobile is embracing the “mobile” part of its company name by steering toward a mobile-focused marketing and business plan. Director of Loyalty Marketing Gayle Bock shares her thoughts around the company’s transition to a mobile-first strategy and how that shift is helping them engage and retain… MORE >

Infographic

MEDIA COVERAGE

Mar 2016
5 Tips for Choosing Images That’ll Make Your Content Engagement Skyrocket –

Mar 2016
A Customer’s Path to a Purchase Decision –

PRESS RELEASE

MARKETERS STRUGGLE TO UNIFY CONTENT AND COMMERCE, NOT REALIZING FULL VALUE OF CUSTOMER INTERACTIONS

Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience.