Context, Commerce + Customer: Best Practices to Exceed Expectations
This initiative will examine issues ranging from the technology frustrations marketers are managing to the new data, intelligence and engagement strategies marketers and commerce executives must master in order to truly tap into the power of contextual experiences. In this age of the totally connected customer, senior marketers must turn to new best practices and strategies to deliver customer engagements and experiences that are intentionally developed, deployed, measured, monitored and fully monetized to encourage commerce and connection. Today’s marketers must look beyond automation and toward context.
This global initiative will look at the requirements of today’s marketing and commerce landscape to understand the mindsets, technologies and strategies that organizations must adopt to better meet customer demands for always-on, always-accessible commerce, service and support. It will examine how operational disconnects and deficiencies impact experience and the resultant loss in revenue, margin, reputation and brand equity. It will also shine a light on the value and benefits of using big data analytics and customer insights to create a more relevant, personalized and gratifying experience. Going beyond a review of big data, this initiative will explore key issues around data management across the organization and turning those points of insight into contextual experiences through individualized personalization.
Most importantly, this program will look to capture the realities of automation and technology provisioning on the modern marketing and commerce organizations, including the impact that potential gaps in technologies have on the business. Through research and executive dialogues, this program will provide decision makers with access to experts, peers and inspiration to catalyze change within their own organizations as senior leaders seek inspiration and justification to press forward with scaling and accelerating the return on customer experience and technology investments.
Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >
May 17, 2018 | Stockholm, Sweden
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Apr 2015 10 Facts for Why Marketers Should Use Content Personalization – Springtab
Mar 2016 Omni/Multi/Cross-Channel Marketing: The Evolution of the Customer Experience – CMO.com
Mar 2016 Leveraging Techonology to Improve Customer Experience and Marketing and Sales – CIOReview.com
Jan 2016 Mobile Is Affecting Commerce Decisions for Retailers – MobilePaymentsToday.com
Jan 2016 How Transparency Improves The Customer Experience – Forbes
86 percent of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey. *
86 percent of consumers are willing to pay more for an upgraded experience. *
A recent survey revealed that 564 C-level executive respondents from large global enterprises still do not have an effective business strategy for competing in a digital, analytics-enabled world. *
By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses. *