A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

REPORT

Maximize How You Individualize

This thought leadership initiative includes detailed findings from a 32-question online audit of 245 senior marketing executives across 16 countries and examines how operational disconnects impact experience and the resultant loss in revenue, margin, reputation and brand equity. MORE >

PROGRAM RESOURCES

CEB-Icons CEB-Icons CEB-Icons

FACTS LEARN MORE

99% of companies believe achieving a single customer view is important to their business, but only 24 percent believe they have achieved it today.  *

86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.  *

By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses.  *

Three out of five leading performers were able to provide better support for users, regardless of their location, by using cloud-based services.  *