A CMO Council Strategic Interest Group

CMO Council SAP

REPORT

Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >

CX Q&A

Gina Collins

Chief Marketing Officer

Build-A-Bear

Build-A-Bear takes consumer engagement to a new level with its unique mix of entertainment-based marketing efforts that extend well beyond the initial purchase of a product. Chief Marketing Officer Gina Collins shares how the content they deploy through their gamification and engagement efforts has transformed the guest experience. MORE >

WEBCAST

INFOGRAPHIC

WEBCAST

December 13

Context, Commerce and Customer

December 13, 2016 | Palo Alto, CA
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PROGRAM

Elevate What Consumers Appreciate

Increase Brand Attraction by Upgrading Ownership Satisfaction

The CMO Council and LiveTechnology are teaming to digitally revolutionize and elevate the experience of owning, operating, maintaining, troubleshooting and repairing durable goods sourced from leading manufacturers supported by their retail and aftermarket service partners. MORE >