A CMO Council Strategic Interest Group

CMO Council SAP


Context, Commerce + Customer: Best Practices to Exceed Expectations

Despite marketing’s unwavering desire to deliver the best possible experiences to customers—both online and off—gaps continue to plague even those with the best intentions. MORE >


Brett Townsend

Director of Consumer Insights


As one of the leading home appliance manufacturers, Electrolux takes a more classic approach to aftermarket services, with a strong emphasis on their in-house call center. The company meticulously measures and reviews the calls per unit sold that they receive on each product. Over the past year and a half, Electrolux has strategically focused on reducing that number. Brett Townsend, Director of Customer Insights, works with all customer insights related to innovation in order to create products that the customer truly appreciates. The call center provides an easily accessible way for Townsend to gather the data he needs to adjust their strategy and products accordingly. MORE >




March 14

Dinner Dialogue: Context, Commerce + Customer

March 14, 2017 | Stockholm, Sweden


Getting Serious About Omni-Channel Experience

Making Customer Value Creation the New Competitive Equation

The CMO Council, in partnership with Huawei's OPEN Roads Community, has embarked on a new thought leadership initiative to bring together leading voices across the ICT in order to create an actionable framework for more effective...   MORE >