During this webinar, the CMO Council and Pegasystems delved into detailed findings from their latest study, entitled “Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement.” This webcast shared detailed findings and insights from a survey aggregating thinking from over 150 senior corporate marketing leaders. Among the key findings, we reviewed:
The webcast also touched on best practices of industry leaders breaking through these data, analytics and experiences challenges to make the most of every engagement and relationship by feeding the always-on marketing brain.
Speakers: