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Omnichannel’s Missing Link

According to the findings from this CMO Council study, conducted in partnership with digital marketing intelligence company Netsertive, the strength of the entire omnichannel experience may lie in the last mile of the journey, where customers are choosing to transact, as well as in local retail partnerships and touchpoints. Marketers almost unanimously agree that delivering an omnichannel experience is central to future business success. The challenge lies in identifying and optimizing critical local experiences that are so often at the center of the customer-defined experience.

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