Repaving Marketing’s Routes to Revenue: Revelations and Reactions to the Latest Research on Driving Engagements and Experience

Friday, April 15, 2016

During this webinar, the CMO Council and Pegasystems delved into detailed findings from their latest study, entitled “Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement.” This webcast shared detailed findings and insights from a survey aggregating thinking from over 150 senior corporate marketing leaders. Among the key findings, we reviewed:

  • Marketing’s rating of how well organizations are delivering on brand promises to customers
  • Measures and metrics that define customer experience success
  • The current state of analytics from predictive analytics to the ever-elusive 360-degree view of the customer
  • Plans for optimizing revenue and maximizing engagement value over the next 12 months

The webcast also touched on best practices of industry leaders breaking through these data, analytics and experiences challenges to make the most of every engagement and relationship by feeding the always-on marketing brain.


  • Jenny Powell, Chief Marketing Officer, US Bank
  • Liz Miller, SVP Marketing – CMO Council
  • Robin Collyer, Marketing and Decisioning Specialist – Pegasystems