A CMO Council Strategic Interest Group

CMO Council SAP

How the Enterprise Is Getting in Sync With Mobile Customers

Thursday, November 20, 2014

Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync with the customer journey infinitely more complex and nuanced as the digitally empowered customer now has new expectations for a fully connected, personalized and relevant mobile experience.

This webcast focused on a CMO Council study entitled “Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity.” The CMO Council explored the changes in customers’ mobile behavior, the pulse of the market, the definition of a mobile-first strategy, how analytics are being leveraged for mobile, how brands are measuring mobile success and more.

Speakers :

Liz Miller, SVP, Marketing - CMO Council

Diane Salmon, VP - Visa

Colette Crosby, Director, Global and Mobile GTM - Intuit

Jennifer Bordner, Mobile Marketing CEM - Old Navy