A CMO Council Strategic Interest Group

CMO Council SAP

Personalization Priorities for 2016: A Roundtable Conversation About Data, Insights and Achieving Revenue Goals in the Year Ahead

Friday, April 15, 2016

Where will marketers need to invest, innovate and advance in order to reach their goal of delivering on the power of personalization? With an ever-growing list of marketing priorities, what personalization priorities exist? How do we ensure that the investments in talent and technology are moving the revenue needle? How do we finally put an end to “random acts of marketing” and, once and for all, create a connected, multi-channel experience that is in the context of the brand and the customer? What does the must-do punch list for prioritization look like for the entire customer-engaging organization?

For this webcast, the CMO Council gathered a roundtable panel of guests to discuss the key marketing priorities that will make personalization a priority in the coming year. This was an hour-long roundtable discussion of the needs, issues, challenges and big wins that marketers can achieve in the coming year. Joined by the CMO Council on the panel were experts from Pegasystems, who provided industry best practices and insights from leading brands.