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According to 73% of senior marketers surveyed by the CMO Council, customer experience is critical to their own professional success and to the ongoing success of the business. Stay on top of best practices, resources and peer-powered best practices to stay ahead of the experience curve.

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Program: Context, Commerce + Customer: Best Practices to Exceed Expectations

Coping with the diversity of “global consumers” that also have strong regional subcultures is regarded as a challenge by 75% of senior marketers.

Forbes

Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.

KissMetrics

A recent survey revealed that 564 C-level executive respondents from large global enterprises still do not have an effective business strategy for competing in a digital, analytics-enabled world.

Forbes

Three out of five leading performers were able to provide better support for users, regardless of their location, by using cloud-based services.

Business2Community

By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses.

Forbes

86% of consumers are willing to pay more for an upgraded experience.

Huffington Post

86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.

Salesforce

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