A CMO Council Strategic Interest Group

CMO Council SAP

MEDIA COVERAGE

Mar 2016
Report: Marketers Don’t Seem to Understand What Consumers Want - Adweek

PRESS RELEASE

NEW STUDY REVEALS MARKETERS OVERLOADED WITH DATA AND LIGHT ON INSIGHTS THAT PREDICT CUSTOMER BEHAVIOR

CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and Outcomes

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