A CMO Council Strategic Interest Group

CMO Council SAP

SELECTED CONTENT FROM THE REPORT

CX Q&A

Dann Allen

Vice President, RBG Customer Experience

Bank of the West

Bank of the West is one of the top 25 banks in the nation and offers its customers a large range of deposit, insurance, investment and credit services. Boasting more than 700 commercial and retail locations in 19 states, the organization has created a reputation of sound banking practices and superior customer... MORE >

CX Q&A

Elisa Romm

Executive VP of B2B Marketing

MasterCard

MasterCard is active in more than 210 countries and operates as one of the world’s fastest payment processing options. Financial institutions, merchants, businesses, governments and consumers alike look to MasterCard as an easy and safe form of payment for everyday commerce activities. Executive Vice President of B2B... MORE >

CX Q&A

Michiko Araki

VP of Marketing Operations

Sony Electronics

The field of consumer electronics is extremely competitive, and companies in this field must put forth great effort to create positive experiences for customers in order to gain and retain them. Michiko Araki, Vice President of Marketing Operations for Sony Electronics, believes that the customer should be central to their... MORE >

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