A CMO Council Strategic Interest Group

CMO Council SAP

MEDIA COVERAGE

Mar 2016
How to Personalize the Retail Experience with Data -

Jan 2016
Personalization Progress Stalled by Lack of Insights -

PRESS RELEASE

MARKETERS LOOKING TO MEASURE CUSTOMER EXPERIENCE BASED ON BUSINESS OUTCOMES, NOT CAMPAIGN METRICS

CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation

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