PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT

Engage at Every Stage

Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer MORE >

 

PROGRAM RESOURCES

CEB-Icons CEB-Icons CEB-Icons

NEWS AND ARTICLES READ MORE

Mar 2016 Leveraging Techonology to Improve Customer Experience and Marketing and Sales – CIOReview.com

Jan 2016 Mobile Is Affecting Commerce Decisions for Retailers – MobilePaymentsToday.com

Jan 2016 How Transparency Improves The Customer Experience – Forbes

Mar 2016 Omni/Multi/Cross-Channel Marketing: The Evolution of the Customer Experience – CMO.com

FACTS LEARN MORE

86 percent of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.  *

Fifty-five percent of consumers have intended to make a purchase, but backed out because of poor customer service.  *

Fifty-eight percent of consumers will never use a company again after a negative experience.  *

Eighty-two percent of senior marketers feel that interconnected consumers have broken down the barriers between global and local marketing.  *