A CMO Council Strategic Interest Group

CMO Council SAP


Brand Attraction From Enriched Interaction Read more >

Engage at Every Stage Read more >

Getting in Sync With Mobile Customers Read more >

Localize to Globalize Read more >

Making Personalization Possible Read more >

Mapping Monetization: Best Practices and Strategies for Identifying New Opportunities and Maximizing Existing Experiences Read more >

Mastering Adaptive Customer Engagements Read more >

Maximize How You Individualize Read more >

Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement Read more >

Context, Commerce + Customer: Best Practices to Exceed Expectations Read more >

Gaining Traction Through Each Customer Interaction Read more >

Omnichannel's Missing Link Read more >