A CMO Council Strategic Interest Group

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PROGRAM ELEMENTS & CONTENT

REPORT

Getting in Sync With Mobile Customers

Capitalizing on Marketing's Big Mobile Opportunity MORE >

WEBCAST

PROGRAM RESOURCES

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FACTS LEARN MORE

81% of the conversions from mobile search happen within five hours of the search.  *

40% of mobile searches are local in nature. A staggering 77% occur when the searcher is not on the go, but rather at home or at work.  *

The top five tasks for which smartphones are used are making a phone call (83%), checking email (74%), searches (67%), taking pictures (62%), and accessing social media (57%).  *

On average, mobile now represents more than 20% of overall traffic to websites.  *