A CMO Council Strategic Interest Group

CMO Council SAP

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FACTS LEARN MORE

Research shows that 55% of consumers are willing to pay more for a guaranteed good experience.  *

A Temkin Group poll ranking the customer service of 235 companies across 19 industries found the cable TV industry in last place followed by ISPs in second to last place.  *

A recent survey revealed that 564 C-level executive respondents from large global enterprises still do not have an effective business strategy for competing in a digital, analytics-enabled world.  *

72 percent of subscription customers failed to make a repeat purchase in the 12 months following their first purchase, as opposed to 91.5 percent of regular retail customers and 93.8 percent of flash sales customers.  *