A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT

Mastering Adaptive Customer Engagements

How customer-centric is your organization? Better yet, how customer-centric do your customers believe your organization is? The answers may surprise you. MORE >

RELEVANT INFOGRAPHIC

PROGRAM RESOURCES

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FACTS LEARN MORE

86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.  *

A recent survey revealed that 564 C-level executive respondents from large global enterprises still do not have an effective business strategy for competing in a digital, analytics-enabled world.  *

In 2015 advertisers began switching serious percentages of their total media investment into channels such as Facebook, YouTube and Twitter. By the end of the third quarter of 2015, Facebook’s advertising revenue jumped 45% year on year to $4.3bn, while Twitter’s was up 60% to $513m.  *

By 2020, customer experience is expected to surpass product and pricing as the key differentiator for businesses.  *