A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

REPORT

Engage at Every Stage

Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer MORE >

PROGRAM RESOURCES

CEB-Icons CEB-Icons CEB-Icons

FACTS LEARN MORE

86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.  *

Fifty-five percent of consumers have intended to make a purchase, but backed out because of poor customer service.  *

Fifty-eight percent of consumers will never use a company again after a negative experience.  *

Eighty-two percent of senior marketers feel that interconnected consumers have broken down the barriers between global and local marketing.  *