A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

REPORT

Brand Attraction From Enriched Interaction

This report contains best practices and techniques for powering multi-channel interaction that is vibrant, collaborative and impressionable across customer, partner and employee audiences. MORE >

INFOGRAPHIC

PROGRAM RESOURCES

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FACTS LEARN MORE

99% of companies believe achieving a single customer view is important to their business, but only 24 percent believe they have achieved it today.  *

Research shows that 55% of consumers are willing to pay more for a guaranteed good experience.  *

86% of consumers are willing to pay more for an upgraded experience.  *

29% of adults in developed markets trust what they hear about companies through social media more than information they see elsewhere, compared to 59% for emerging markets.  *