Brenda is a strong business leader with broad experience in launching and marketing products and services. She possesses deep experience in electronic payments, mainstream and alternative financial services, SaaS, e-commerce, and telecommunications industries.
Brett’s entire focus for insights is to understand the consumer/customer problem to solve, set the strategy, develop the product or program that provides the solution, and then craft a great insights-led selling story to create desire in the consumer/customer. He seeks to turn insights into data stories. He previously stated, “Insights-led stories is where marketing and sales come to life. I'm always looking for the "why" in everything; because the "what" informs but the "why" transforms.”
As the Director of Marketing and Education, Alison seeks to create and execute marketing campaigns across various media and channels, including Print, Online, video, Mass Merchandising, Internet Retail, and In-store Dealer Sales. She has the experience of leading large cross-functional teams in a highly collaborative and results-focused environment.
Ferrell is a seasoned Silicon Valley executive with more than 25 years of leadership and experience in the start-up, marketing and operation of consumer, technology-based and interactive entertainment companies. He is highly skilled in dynamic, entrepreneurial environments, with particular expertise in growing new companies with strategic marketing and business development, partnerships, financing, corporate branding, and operational effectiveness. As a VP of Business Development, he is known for his hands-on approach in building cohesive, high-performing teams.
Mohammed is an analytics and strategy leader with more than ten years of business experience. He specializes in advanced analytics, marketing strategy, analytics resource and vendor management, and measuring while driving business growth and improving customer experiences across interactive touch-points such as POS, IVR, Interactive TV, Set Top Box, Web, Mobile, Social and email.
As the VP of Brand Marketing, Beck leads Whirlpool Corporation's North American Brand Marketing organization. He oversees Whirlpool, Maytag, Amana and KitchenAid brands, Channel Marketing, Consumer & Marketplace Insights, Digital Center of Excellence, Marketing Services, and e-Commerce.
Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he leads overarching marketing and customer experience agency initiatives to Yamaha dealers, partners and customers.
Sprague has a reputation for building consensus across multiple business units. Recognized by Forbes as one of “The World’s Most Influential CMO’s,” he has proven his leadership in both global and regional environments.
Losson is the Vice President of Marketing at Keurig Canada. Her top skills include marketing strategy, brand development, marketing communications, strategic planning, and brand management.
Abrams is a results-driving marketing professional who believes that content-based marketing delivered through today's digital channels is the way to drive success in B2B. He believes it's all about being relevant and designing the right kind of programmatic approaches that drive conversation, engagement and self-discovery. This is his method of creating the ability to drive demand at scale.
As the VP of Marketing at Vitamix Corporation, Haefling is a Marketing and Communications Executive with over 20 years of experience as a strategic business partner. She is a leader with a track record of building brands, driving revenue, and improving ROI through metrics focus.
Burton thrives on challenging opportunities to deliver results consistently exceeding expectations. He is recognized by peers for working well collaboratively and identified personally during 360 degree feedback by colleagues for excellent responsiveness and execution. He demonstrates skill in dissecting and communicating complicated concepts easily understood by all project participants and executive management.
Chhibber describes herself as an Intrapreneurial Marketing Leader with international business expertise in B2C and B2B disciplines. She has worked in diverse industries (online retail, travel, consulting) and online and offline marketing channels across paid, owned and earned media. She has held roles in varied competencies including eCommerce, international marketing, new program/brand development, planning & strategy, customer relationship management (CRM), loyalty program management, multicultural marketing and product management.
As a marketing professional for over 18 years, Colon possesses experience in Product Marketing, Product Development, Marketing Communications, and Channel Marketing. As VP of Marketing at De’Longhi, she is responsible for leading strategic marketing initiatives, corporate communications, customer engagement, eCommerce, and press relations.
Marc is a P&L driven General Manager with global experience in the IT industry, private equity and management consulting. He utilizes excellent communication skills to collaborate and build consensus across all levels and strong presentation skills to establish immediate credibility.
As the CMO lead of Microsoft USA, Grad’s determination is to help others succeed. His unique leadership style is rooted in education and the Learning Organization. He believes that users are driving cloud-connected solutions to enable their mobile lifestyles. This connected society has generated a social-first approach to communication, and as a result all marketing must have a social-first and mobile-first strategy in order to remain relevant.