A CMO Council Strategic Interest Group

CMO Council SAP

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A Temkin Group poll ranking the customer service of 235 companies across 19 industries found the cable TV industry in last place followed by ISPs in second to last place.  *

Customer frustration leads to the following: 13% tell 15 or more people if they're unhappy. Conversely, 72% of consumers will share a positive experience with 6 or more people.  *