A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

REPORT

Localize to Globalize

Unifying Messages, Experiences and Engagements Across Global Campaigns MORE >

PROGRAM RESOURCES

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FACTS LEARN MORE

Eighty-two percent of senior marketers feel that interconnected consumers have broken down the barriers between global and local marketing.  *

Coping with the diversity of “global consumers” that also have strong regional subcultures is regarded as a challenge by 75% of senior marketers.  *

55% of global consumers said they only buy products from websites that provide them with information in their own language.  *

41% of prestige brands maintain at least one local country page. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.  *