A CMO Council Strategic Interest Group

CMO Council SAP

PROGRAM ELEMENTS & CONTENT

RELEVANT REPORT

Making Personalization Possible

Personalization at scale and in context continues to challenge even the most skilled and seasoned marketers. MORE >

WEBCAST

PROGRAM RESOURCES

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FACTS LEARN MORE

99% of companies believe achieving a single customer view is important to their business, but only 24 percent believe they have achieved it today.  *

According to Forrester, the revenue impact from a modest improvement in customer experience can range from $177 million to $311 million.  *

A recent survey revealed that 564 C-level executive respondents from large global enterprises still do not have an effective business strategy for competing in a digital, analytics-enabled world.  *

In showcasing the people behind their brand and interacting with fans in a much more personable way, Purina saw a 100 times lift in mentions on Twitter, a response rate of 86 percent, over 5,500 personalized Tweets sent, and over 6.5 million personalized impressions.  *